#0001 Pixels of Milan offers a gigaphoto of Milan where
each pixel was printed on T-shirts.
The idea was to create a limited edition T-shirt, as unique as the city that represented the Expo in 2015. The T-shirts packaging shape was designed to look like a frame, so that is possible to display the pixel as a piece of art.
After online booking, the shirt can be purchased in some corners situated in several bookshops in Milan, an extra incentive to visit the city.
“Take a pixel of Milano”, posters and postcards, advertise the campain around the city.